Retail Products and Equipment
Gennadi Fedorov was designing and developing retail products and equipment for several years, so, this thematic portfolio came out quite sizable. Variety of developed products include such items as safety belts for carts and design of their locking buckles, shopping carts, strollers and baskets, attachments to shopping carts and protective equipment for providing protection to merchandise.
Pallette Guards were designed for stores which place some of their merchandise on the floor on wooden or plastic pallets. These are most of the time large club stores, such as Sam’s Club, BJ’s, Costco and large supermarkets, such as Shop Rite, Whole Foods. Shopping customers often are not being careful enough and ram merchandise displayed on pallettes with carts, breaking or damaging it.
Pallette Guards were plastic panels with adjustable length, interlocking with each other either in a straight fashion or at 90 degree angle, which would form a protective barrier around They created immediate cleaner look to the store, and provided additional space for advertisement.
GeoBins (retail display)
GeoBins were free-standing displays of various geometrical shapes. Their objectives were to make product displayed and available for pick-up by shoppers, keep displayed products at high visibility and also to use smartly available surfaces for advertising other products of deals of the products inside each bin. They were also collapsible into a completely flat shape and were taking very small space in storage, required next to non maintenance and did not cost much to produce.
Child Carrier Designs
Many shoppers come to store with children. Some of them have no problem shopping and deal with their kids. For other, though, this could be a very challenging task. Kids in general love to visit stores with their parents. The problem is that they get bored too fast. Large line of the products we designed was created to solve this problem to certain degree. One approach was to keep children occupied with play while their parent do their shopping. Yes, this was done before by introducing play zones in large shopping malls, where parents could leave their children to play under supervision of professional adult guides. Our approach was different – we wanted kids to play while staying always with their parents.
Prototyping Child Carrier
Shopping Carts & Shopping Baskets