Retail Products and Equipment
Gennadi Fedorov was designing and developing retail products and equipment for several years, so, this thematic portfolio came out quite sizable. Variety of developed products include such items as safety belts for carts and design of their locking buckles, shopping carts, strollers and baskets, attachments to shopping carts and protective equipment for providing protection to merchandise.
Pallette Guards
Pallette Guards were designed for stores which place some of their merchandise on the floor on wooden or plastic pallets. These are most of the time large club stores, such as Sam’s Club, BJ’s, Costco and large supermarkets, such as Shop Rite, Whole Foods. Shopping customers often are not being careful enough and ram merchandise displayed on pallettes with carts, breaking or damaging it.
Pallette Guards were plastic panels with adjustable length, interlocking with each other either in a straight fashion or at 90 degree angle, which would form a protective barrier around They created immediate cleaner look to the store, and provided additional space for advertisement.